Privacy Policy

Ghirardelli recognizes the importance of protecting personal information and is dedicated to maintaining responsible privacy practices across its websites, digital services, physical locations, and customer interactions. This Privacy Notice explains the ways information may be collected, processed, used, and shared when individuals engage with the company’s products, platforms, promotions, and services. The company aims to provide transparency regarding data practices while giving customers a better understanding of the choices available to them when managing their personal information.

Personal information may be collected through several different methods depending on how individuals interact with Ghirardelli. Customers may voluntarily provide information when creating accounts, completing purchases, signing up for promotional communications, participating in rewards programs, contacting customer support, submitting feedback, or engaging with online features. Information may also be collected automatically when visitors browse digital platforms through technologies such as cookies, tracking pixels, web beacons, and similar tools. These technologies help gather information about how users interact with websites and digital services, including device details, browser information, operating systems, network information, IP addresses, pages viewed, browsing activity, and general usage patterns.

In addition to information collected directly from customers and website visitors, Ghirardelli may obtain certain information from trusted third parties. These sources may include service providers, advertising partners, analytics companies, business partners, and affiliated organizations. Information received from these sources can help the company improve customer experiences, better understand consumer interests, enhance product recommendations, and develop more relevant services and communications.

The categories of information collected may include contact details, account information, transaction information, payment-related details, demographic information, location-related information, customer feedback, images or other content submitted through available platforms, and account security information. When individuals interact with Ghirardelli at physical locations, certain information may also be collected through security systems, including video or audio recordings where applicable. The company collects and uses this information for legitimate business purposes, including processing purchases, providing customer support, managing promotions, improving websites and services, maintaining security, preventing fraud, and meeting legal or regulatory requirements.

Personal information may be used to create a more personalized and efficient customer experience. This may include delivering relevant product information, sending promotional updates based on communication preferences, improving website functionality, analyzing customer behavior, managing loyalty programs, and developing new products or services. Data may also be used to protect the company, customers, and other individuals from unauthorized activities, security threats, or misuse of available services.

To support daily operations, Ghirardelli may share certain information with carefully selected third parties that assist with business functions. These parties may include payment processors, technology providers, shipping partners, marketing service providers, analytics companies, distributors, and other organizations that support company operations. Information shared with these providers is generally limited to what is necessary to complete the requested service or support business activities. The company may also use aggregated or anonymized information for research, analytics, advertising measurement, and other purposes where individual identification is not required.

Digital communication tools, including online chat services and automated support systems, may collect information during customer interactions. These conversations may be reviewed, recorded, or analyzed to improve customer service quality and provide more effective assistance. Customers should avoid sharing highly sensitive information through chat systems, including payment card details or other confidential information that is not required for support purposes.

Cookies and similar technologies play an important role in maintaining website performance and improving online experiences. These tools may help remember customer preferences, support account functions, analyze website traffic, detect security concerns, and provide advertising content that may be more relevant to individual interests. Analytics services may be used to evaluate general website activity and understand how visitors interact with digital platforms. Customers may adjust browser settings or available privacy controls to manage certain tracking preferences, although limiting these technologies may affect some website features.

Ghirardelli applies reasonable technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, or disclosure. While the company takes appropriate steps to maintain data security, no online system can guarantee complete protection against every possible risk. Personal information is retained only for the period necessary to support business operations, satisfy legal requirements, resolve disputes, maintain records, and fulfill other legitimate purposes.

Some digital platforms may contain links to external websites operated by third parties. These external services have their own privacy practices, and information collected through those websites is governed by their respective policies rather than this Privacy Notice. Customers are encouraged to review the privacy statements of third-party websites before providing personal information through those services.

Certain privacy laws may provide individuals with additional rights regarding their personal information. Depending on applicable regulations and location, individuals may have the ability to request access to their data, correct inaccurate information, request deletion of eligible information, manage marketing preferences, opt out of certain data sharing activities, or receive details about how personal information is handled. Requests related to privacy rights may be submitted through available company communication channels and will be reviewed according to applicable legal requirements.

Ghirardelli may update this Privacy Notice from time to time to reflect changes in technology, business practices, legal requirements, or privacy standards. Customers are encouraged to review the most recent version regularly to remain informed about how personal information is collected, used, and protected. Through responsible data management, transparent communication, and continued improvements to privacy practices, Ghirardelli strives to maintain a secure and trustworthy experience for all individuals who interact with the company.