Cookie Policy
Ghirardelli uses cookies and related digital technologies across its websites to improve website functionality, understand visitor behavior, and create a more personalized online experience. These technologies help the company better understand how users interact with digital platforms, identify areas for improvement, and provide content that is more relevant to individual preferences. By collecting certain information about website activity, cookies allow the company to maintain efficient site performance while supporting features that make browsing easier and more convenient.
Cookies are small data files that are placed on a user’s device when visiting a website. They allow websites to recognize devices, remember certain preferences, and collect information about how visitors use online services. In addition to traditional cookies, similar technologies may also be used to gather information about device activity and website interactions. This may include details such as device identifiers, internet protocol addresses, browser settings, operating system information, general location data, demographic information, and the website or source that directed visitors to the platform.
Other digital tools, including web beacons, tracking pixels, and comparable technologies, may also be used to support website analysis and communication activities. These tools can help measure page visits, evaluate the effectiveness of marketing communications, understand user engagement, and improve the overall digital experience. Such technologies are designed to collect usage information in accordance with applicable privacy practices and do not provide access to personal information unless appropriate permission has been provided.
Cookies used on Ghirardelli websites may serve different purposes depending on their functions. Some cookies are considered essential because they are necessary for basic website operations. These technologies support important features such as account access, security functions, privacy preference settings, shopping processes, and online forms. Without these necessary cookies, certain parts of the website may not work correctly or may not be available to users.
Performance-related cookies help the company understand how visitors interact with the website. They collect information such as which pages receive the most visits, how users move through different sections, and whether certain features are operating effectively. The information collected through these cookies is generally reviewed in an aggregated form and helps improve website design, navigation, speed, and overall usability. By analyzing general visitor patterns, the company can make adjustments that create a smoother and more efficient browsing experience.
Functional cookies support additional website features by remembering user preferences and previous interactions. These cookies may help provide a more convenient experience by saving selected settings, maintaining user sessions, or supporting personalized website functions. They may be placed directly by Ghirardelli or through trusted service providers that assist with website operations. Their purpose is to make future visits more efficient and allow users to interact with the website according to their preferences.
Advertising, targeting, and social media cookies may also be used to provide more relevant content and promotional materials. These technologies allow advertising partners and social platforms to understand browsing activity across different websites and develop a better understanding of user interests. Based on this information, users may receive advertisements or recommendations that are more closely related to their preferences. These types of cookies are generally used only after obtaining appropriate consent, and users may withdraw their permission or adjust their settings whenever they choose.
Users have control over how cookies are managed on their devices. Most web browsers allow individuals to review, limit, or disable cookie usage through browser settings. Adjusting these preferences can help users choose the level of data collection they are comfortable with. However, disabling certain cookies may affect website performance or limit access to some features, including personalized functions and interactive tools.
Ghirardelli may update its cookie practices from time to time as technology develops, business needs change, or privacy requirements are updated. The company may revise information about the types of cookies used, their purposes, or the service providers involved in supporting website functions. Users are encouraged to review available cookie information regularly to remain aware of how these technologies are used and what choices are available.
Through the responsible use of cookies and similar technologies, Ghirardelli aims to balance improved website performance with respect for individual privacy preferences. These tools support essential website operations, provide valuable insights into visitor interactions, improve online services, and help deliver a more customized experience. By allowing users to manage their preferences while continuing to enhance digital functionality, Ghirardelli works to create a secure, convenient, and user-focused online environment.